
Whether you're a beauty novice or a professional artist, make-up primer has long been hailed as the antidote to fleeting longevity, excess shine and stubborn texture. From blurring formulas to disguise enlarged pores, to plush hydrators to combat flakiness, you can easily find a primer for every skin type and concern. The question is, how do you find the perfect base for you?
'Primers today come in all forms and are targeted for all skin types,' says Karl Hodson, make-up expert and Laura Mercier Education Manager. 'Look for a primer with skincare benefits and see it as part of our regular skincare and make-up routine. Silicone free primers are preferable regardless of skin type, as silicone can sometimes break make-up down, therefore negating the use of a primer which should enhance longevity, not decrease it.'
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Think about the purpose of your primer first. Is it to prolong the longevity of your make-up? If so, Milk's viral Hydro Grip Primer could be your ideal match. Do you love a dewy base? A formula with a luminous finish, such as Nars Light Reflecting Primer, will suit you perfectly. Struggling with problematic skin? Opt for a skincare primer that tackles your oiliness, dryness or rosacea with targeted active ingredients.
The Best Primers For Every Skin Type
1
2
Best primer for longwear
Milk Makeup Hydro Grip Primer
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3
4
5
Best primer for a lightweight finish
Fenty Beauty Pro Filt'r Soft Silk Hydrating Primer
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6
Best primer for oily skin
Hourglass Vanish Airbrush Primer
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7
Best primer for redness
Isamaya Beauty Colour Correcting Serum
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8
Best skincare primer hybrid
Merit Great Skin Priming Moisturizer
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9
Best primer for sensitive skin
bareMinerals Prime Time Redness Reducing Primer
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10
Best primer for acne-prone skin
Dr.Jart+ Pore Remedy Smoothing Primer
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How To Apply Primer
While the debate between brushes and sponges is still ongoing for foundation, the answer to applying primer is far simpler: use your fingers.
'The best way to apply primer is with your fingertips, starting at the centre of the face and working outwards,' says Hodson. 'For the best results, don’t massage the primer into the skin like a moisturiser, smooth the primer over the skin in a light layer.'
The Benefits Of Using A Primer Before Make-Up
On surface level, a primer's purpose is as basic as preparing your skin for make-up and ensuring said make-up lasts all day.
'A make-up primer helps to perfectly prepare the skin for any make-up that goes on top by creating a smooth, hydrated canvas,' Hodson explains. 'They will enhance the longevity of your make-up and nowadays, primers are being developed with skincare properties to help to improve your skin long term with regular use.'
As with skincare, the ingredients of your primer will determine the deeper benefits it can offer. Oat extract, hyaluronic acid and glycerin all feature in Merit's Great Skin Priming Moisturiser, allowing it to deeply hydrate and plump the skin, as well as creating a bouncy base for foundation. For oily, redness-prone complexions, Isamaya's Colour Correcting Serum uses rosebay willowherb extract to balance excess sebum and, while Refy's Glow And Sculpt roller uses niacinamide to lend dull skin a brighter finish.
The 13 Best Primers To Lock In Your Make-Up
This cult favourite primer offers dry skin a generous dose of hydration, courtesy of vitamin E and glycerin. Meanwhile, niacinamide helps to brighten and even tone. The best bit? Its sculpting applicator, which makes using the primer not only sensorial but totally faff-proof.
Product Specifications
Finish | Dewy |
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Key Ingredients | Vitamin E, Niacinamide, Glycerin |
Fans of TikTok beauty will already be familiar with this ultra-viral solution to fast-fading make-up. Its gel formula imparts a sticky layer to the skin, acting as a glue between your face and foundation. The result? Hours of additional wear time and an ultra-juicy finish.
Product Specifications
Finish | Dewy |
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Key Ingredients | Aloe Water, Hyaluronic Acid, Niacinamide, Blue Agave Extract |
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Nars' Light Reflecting Foundation has garnered a mass fanbase, and for good reason; it's glossy, camouflages imperfections and looks totally radiant (not to mention, natural) on the skin. What you may not know is that its Light Reflecting Primer is equally as luminous. Infused with hyaluronic acid, it plumps your complexion will adding a glowy, brightened sheen.
Product Specifications
Finish | Dewy |
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Key Ingredients | Hyaluronic Acid, Squalane |
This sheer primer gives dry and dehydrated skin an instant boost, plumping fine lines and balancing depleted moisture levels. Whether you're sporting a full face or going entirely make-up free, this nourishing formula is perfect for giving lacklustre skin some much needed love. Think hydrating marine botanicals and nurturing olive extract.
Product Specifications
Finish | Natural |
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Key Ingredients | Olive Extract, Marine Botanicals |
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Despite its hydrating credentials, this smooth finish primer couldn't be more silky. Where traditional moisturising textures can leave your skin feeling heavy and slick, taking away from the longevity of your make-up rather than improving it, this lightweight blend feels velvety on the skin, plumping with a pore blurring finish.
Product Specifications
Finish | Satin |
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Key Ingredients | Grape Seed Oil, Sodium Hyaluronate |
For oilier skin types, this blurring, mattifying blend is heavenly. It sits weightlessly on the skin, without that overly slippy silicone feel, and prevents excess sebum from creating shine throughout the day. For avid make-up fans, it is the perfect first step in your routine, pairing effortlessly with any formula to create a long lasting, flawless base.
Product Specifications
Finish | Matte |
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Key Ingredients | Microspherical Powders |
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If redness is your biggest skin woe, a green-based colour corrector is essential. Luckily, this olive-toned pigment is just one of make-up artist Isamaya Ffrench's new tone-amending bases. The range also includes a lavender hue for brightening and three warming tones to amplify medium and deep skin tones.
Product Specifications
Finish | Dewy, Tinted |
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Key Ingredients | Rosebay Willowherb Extract, Kazanlak Rose Complex |
Merit has swiftly become one of beauty's most coveted brands, so it's no surprise that the Great Skin Priming Moisturizer has earned a spot on this list. Not only does it envelope the skin in hydrating glycerin and hyaluronic acid, it absorbs quickly with zero residue. Everything you could want in a base for foundation.
Product Specifications
Finish | Dewy |
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Key Ingredients | Peptides, Hyaluronic Acid, Oat Extract |
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Soothing chamomile extract and hydrating squalane make the ultimate redness-busting duo in this skin-kind colour-correcting formula, designed for sensitive complexions. Overdone it on retinols and acids the night before? This barrier repairing blend has got you covered.
Product Specifications
Finish | Satin, Tinted |
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Key Ingredients | Chamomile, Squalane |
If enlarged pores and stubborn post-acne texture are disturbing your otherwise perfect base, a smoothing primer is what you need. With a sensitive skin-friendly blend of 1.5% panthenol, this serum-like formula sinks in effortlessly, softening the appearance of texture while leaving skin glowy and plump.
Product Specifications
Finish | Dewy |
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Key Ingredients | Panthenol |
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When it comes to make-up separation, concealer is often our biggest bugbear. A little creasing and caking is inevitable, but if you're finding yourself prone to excessive dryness, investing in a priming eye base could be the solution. Bobbi Brown's blend of vitamins B3, B5, B6, B9, and B12 is our favourite; it feels weightless on the skin and creates a plush canvas for concealer.
Product Specifications
Finish | Dewy |
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Key Ingredients | B Vitamins, Shea Butter, Sodium Hyaluronate |
Sometimes a lightweight gel just doesn't cut it for dry skin, and you need to enlist the help of a richer, dewier formula. Powered by an impressive 33 skincare ingredients (including niacinamide, hyaluronic acid, peptides and ceramides), this nourishing cream is the ideal combination of a moisturiser and a make-up primer. When it comes to the finish, the word 'glow' would be an understatement.
Product Specifications
Finish | Dewy |
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Key Ingredients | Niacinamide, Hyaluronic Acid, Peptides, Ceramides |
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While we love a touch of dew, oilier skin types will know the struggle of balancing glow with excessive shine. That's where this unique water-to-powder texture comes in; blending effortlessly over cheeks, it dries down to a smooth matte finish, using zinc, kaolin and niacinamide to keep unwanted grease at bay throughout the day.
Product Specifications
Finish | Matte |
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Key Ingredients | Zinc, Kaolin, Niacinamide, Squalane, Tremella Mushroom Extract |
Katie Withington
Beauty Writer
Katie Withington (she/her) is the Beauty Writer, at ELLE UK and Harper’s Bazaar. Working alongside the ELLE UK Beauty Team, she covers all things beauty for both print and digital, from finding backstage make-up trends at London Fashion Week and investigating buzzy skincare ingredients, to unzipping the beauty bags of Hailey Bieber and Margot Robbie. Prior to joining ELLE UK in 2022, Katie studied (BA) Fashion Journalism at London College of Fashion and has previously contributed to Red, Good Housekeeping and Prima.